Due to the huge rate of flow in social media, such as twitter. many advertisers have taken advantage of this platform to promote their products.
To begin with, the easiest way for advertisers is to register an account in ads.twitter.com, in which they can choose the target, product and so on. In this case, the advertisement can be generated automatically and Twitter will post the advertisement to the potential customers automatically. This way is a bit convenient but it requires advertisers to pay a certain amount of advertisement fee. When search for people on twitter, an advertisement will pop up, which is called a sponsor here (Przemyslaw, J & Sridhar, M 2018, p.1365).
Meanwhile, advertisers will run their own account. For example, for the fashion designer, they might post their works on Twitter. With time going past, they might gain attention and fans. As a result, they can sell their products by putting a link in the Twitter post. Research shows that specific and interesting advertisements can increase the audience’s attention (Beth, F & David, S 2019, p.276).
In this way, they successfully advertise their products. This way is time-consuming because advertisers have to spend a long time on building up an account. But the result will be great once it is successful.
The final way is that advertisers can post short video about their products on Twitter. The video is short but attractive, which is often filmed with celebrities. Through watching these videos, they gain flow and customers.
These three ways are mainly used in Twitter, which can increase sales.
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Reference list
Przemyslaw, J & Sridhar, M 2018, ‘Advertiser Prominence Effects in Search Advertising’, management science, vol.64 (3), p.1365-1383. https://find.library.unisa.edu.au/primo-explore/fulldisplay?docid=TN_cdi_gale_infotracacademiconefile_A535419374&context=PC&vid=UNISA&lang=en_US&search_scope=All_Resources&adaptor=primo_central_multiple_fe&tab=default_tab&query=any,contains,The%20operation%20of%20advertisers
Beth, L, F & David, A, S 2019, ‘social tv, advertising, and sales: are social shows good for advertisers?’, marketing science, Vol.38 (2), p.274-295. https://find.library.unisa.edu.au/primo-explore/fulldisplay?docid=TN_cdi_gale_infotracacademiconefile_A586357160&context=PC&vid=UNISA&lang=en_US&search_scope=All_Resources&adaptor=primo_central_multiple_fe&tab=default_tab&query=any,contains,The%20operation%20of%20advertisers
